Mr Rajamannar is 59, he's been the Chief Marketing & Communications Officer and Pres of Healthcare of Mastercard since . He also has oversight of the commercial center of excellence and public sector engagement in the U.S., while helping to cultivate relationships with merchants operating across multiple regions. He is responsible for driving the companys strategy across this newly expanded region, which now encompasses 81 markets, with agile, high-potential growth opportunities. Prior to joining Mastercard, he held a number of positions at Citigroup over a 14-year period, including chief operating officer for Western Europe. Raja Rajamannar. He serves on the U.S. Treasury Advisory Committee on Racial Equity, focused on advancing racial equity in the economy and addressing acute disparities for communities of color, and is a member of the board of directors for the non-profits Accion and the World Resources Institute. Rajamannar started his career with Asian Paints in India. She is also the author of a comic book series published in South Africa that educates children on good financial habits and life skills. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . 165 Whitney Avenue Carlo has extensive experience in leading large teams, managing a diverse customer base, and developing and integrating strategies that drive revenue. She joined Mastercard as president of U.S. issuers, where she led the growth of payments and services with banks and credit unions in a very competitive market. In 2002, Marisa founded Executive Moms (www.executivemoms.com), an organization created to connect and support accomplished women who are both professionals and moms. When every device becomes connected, every device becomes a device for commerce and necessitates a new marketing strategy. Earlier in his career, during the Clinton Administration, he worked at the White House and the Treasury Department. Before joining Mastercard, Michael held several roles at American Express in commercial payments, strategic partnerships and ATM businesses. Greg oversees a global team that is tasked with developing the company's strategy and identifying and driving key initiatives to support Mastercard's growth. Dhanush is also fond of cars and owns a wide range of luxury cars including Rolls Royce Ghost, Audi A8 and Ford Mustang. He also serves as president of the World Federation of Advertisers. He was also the winner of the 2018 WFA Global Marketer of the Year award. Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Mayur Gupta, Chief Marketing & Strategy Officer, Gannett, Ann Lewnes, CMO & EVP, Corporate Strategy & Development, Adobe, Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard. Shamina was named president and charged with activating those philanthropic dollars to advance inclusive growth and financial inclusion around the world. He is also a member of the companys Executive Leadership Team and Management Committee. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. Marketers should not depend on delegating knowledge. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Tim Murphy is chief administrative officer for Mastercard, overseeing the companys Law, Franchise and Integrity activities, its People and Capabilities function and Mastercard Transaction Services. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. In addition, Sachin is passionate about developing the next generation of talent, which he does as a mentor to high-potential diverse employees at Mastercard. How To Create A Blog Worth Reading - June 22, 2022; Manage Your Online Reputation Like . He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. Her previous roles include being a senior editor/content chief at Bloomberg BusinessWeek, a staff reporter at The Wall Street Journal and an associate editor at Macleans. . He also was responsible for leading the global HR integration of new acquisitions and joint ventures. Ann has been named one of the worlds most influential CMOs by Forbes and one of the most innovative CMOs by Business Insider. In his previous role as Executive Vice President, Digital Solutions, Jorn oversaw the company's platforms and partnerships in the digital space, including operating systems, device manufacturers, telcos, wallet operators and social networks, as well as the regional teams who deployed Mastercard Emerging Payment products across the world. (The 2021 list, developed with editorial research partner Sprinklr and in collaboration with LinkedIn, will be released the morning of the event.). Mike received a bachelors degree in public and international affairs from Princeton University, a doctorate in international relations from Oxford University and a law degree from Harvard Law School, where he was an editor of the Harvard Law Review. Ron also served as a senior vice president across several areas at Bank of America. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . The Mastercard CMO envisions the future role of marketers as being closer to that of a 'multifaceted' general manager than a 'functional specialist.' [20:00] Core skills will include an expert grasp of PR, data, technology and finance ('connecting the dots between marketing actions and business outcomes And, what about the future of Insights? He was previously president of Mastercard Advisors, the companys professional services arm. Shamina is the founder and president of the Center for Inclusive Growth, the social impact hub of Mastercard. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. Marty Swant is a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising and the ever-evolving role of chief marketing officers. In the past, Raja has held management roles at multiple Fortune 500 companies including Unilever, Citigroup, and Anthem. Ling Hai graduated from the College of Saint Rose in New York and obtained his Master of Business Administration degree from the University of Chicago, Booth School of Business. Publisher HarperCollins Focus. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. Carlo graduated from Bocconi University, Milan, Italy. He has over fifteen years experience in the financial industry, holding senior roles at Banco di Sicilia, Capitalia Group and Goldman Sachs. ET - Virtual Event. He also has an MBA from Duke University, Fuqua School of Business and a Bachelors degree in Business Administration and Accounting from the University of Rio Grande do Sul, Brazil. Bozoma Saint John was named CMO of Netflix in June 2020. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). Revisiting outdated practices will be vital for the future health of the marketing function. When a product was low, the refrigerator would automatically order it from Fresh Direct. Jennifer joined Mastercard in 2019 from General Electric, where she served as chief communications officer, playing a pivotal role in leading the communications function while also protecting and enhancing the company's reputation through a period of significant transformation. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. His team scrambled to put together an experience package to offer travel promotions to Bali. Linda was named a Young Global Leader by the World Economic Forum in 2015. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Most notably, he led the Citi Consumer Business in Brazil (Retail Banking, Consumer Finance and Cards) for over six years. P.V. His big idea is that today's consumers have largely moved away from buying things and are now mostly looking for experiences. Net Assets. She also occasionally plays a character on WWE programming. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. Satvinder has served on the boards of Euroclear Group, one of the largest Financial Market Infrastructures globally, where he was a member of their Group Risk Committee, and Deutsche Bank A.S. (Turkey). Rajamannar, a seasoned marketer with over three decades of . As our world becomes borderless and even more digitally connected, Sherri and her team keep a pulse on the market to ensure Mastercard delivers relevant, impactful and industry-leading capabilities. In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. From AI and NFTs to new products and media formats, top CMOs will talk about how they identify and implement new technologies, decide new areas for investment, and how they sell big ideas internally and externally. He also has accreditation in change management from the Australian Graduate School of Management and attended leadership programs at Duke Fuqua and INSEAD. Craig Vosburg is chief product officer for Mastercard and a member of the companys management committee. He is a member of the companys Management Committee. Transformative business leader with substantial senior management experience across different geographies around the world. Currently, as a senior leader in BCG Gamma, the firm's AI arm, Mark leads a data science team behind Lighthouse by BCG, a cutting-edge AI service for companies to leverage high-frequency, real-time data to activate customer demand in the current highly volatile environment. . Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. 2019: the year of heightened brand accountability; Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded' Mastercard's Raja Rajamannar named WFA President; Prior to joining APT, Greg was a management consultant, initially with Marakon Associates before working with myriad organizations in the social and nonprofit sector. Bestsellers rank 35,271. Answer (1 of 5): The punk led to the fall of Rajat Gupta and Anil Kumar of McKinsley,Rajat Gupta served two years imprisonment and a fine of 5 million, Anil Kumar started singing and sold out Rajaratnam, Anil Kumar was the star witness ,who got away lightly for passing the info. Across the globe, her team activates a multi-platform approach to protect and enhance the company's reputation, highlight Mastercard's differentiated products and services, and inspire its 20,000+ employees. Chiro holds a Bachelor of Science in Business Administration from Saint Louis University. Raja Rajamannar replaces David Wheldon, chief marketing officer at RBS, and WFA's president since 2015.Rajamannar has worked for Mastercard since 2013 and has led the company's marketing . Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree. Summary. . Rajamannar points to a study from Fournaise Marketing Group that says more than 70% of CEOs have no confidence in their CMOs and most have no confidence in marketing teams as a whole to contribute to building the business. They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. ISBN13 9781400223954. Over the last 16 years, insiders at Mastercard have traded over $4,393,641,016 worth of Mastercard stock and bought 6,710 units worth $1,633,187 . He believes sustainable long term business growth happens at the intersection of Growing an Authentic Brand, Growing the User Base and Growing the User Value; these are inseparable efforts that amplify each other. She serves on the board of directors of Raymond James Financial Inc., the board of trustees of Mount Holyoke College and the global board of the American India Foundation. He and his team drive financial inclusion and inclusive growth efforts and work to develop new businesses key to the companys strategic growth. She serves on the advisory boards of several organizations, including Data and Society, The Aspen Institute Civil Society Fellowship, and the New York Department of Financial Services Innovation Advisory Board. In 2014, Stephanie and her husband, Paul Triple H Levesque, established Connors Cure, a fund dedicated to fighting pediatric cancer. Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. Chad joined Mastercard in March 2022 from Goldman Sachs, where he was the Global Head of Digital for Transaction Banking, responsible for building its embedded finance platform, corporate payments and liquidity digital tools. The teams results-focused approach combined with leading-edge technologies and strong data assets deliver value to customers and create differentiation for the company. During his tenure, Mike worked to open foreign markets forU.S. goods and services, reach landmark trade agreements and enforce therights of American workers, farmers and firms. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. Other than a companys CEO, chief marketing officers are often the C-suite member thats most in the spotlight when it comes to a brands voice and how to reach consumers. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 . She previously held the same role at Endeavor after serving as the first-ever Chief Brand Officer at Uber. Raja Rajamannar Chief Marketing & Communications Officer. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). Publication date 18 Mar 2021. He earned a Juris Doctor, magna cum laude, from Harvard Law School and a Bachelor of Arts in political science from Amherst College. The series consists of both Q&A interviews and podcast episodes with immigrant leaders across different industries and sectors, showcasing how they are opportunity makers not opportunity takers. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. He helped shape the companys strategy in China, India, Brazil and other emerging markets. Search SEC filings. Even worse, functional AI can take in bad information and drive you to the wrong answer or solution. Today, it is one of the fastest growing business lines for the company. Sachin regularly engages and contributes to the Board and other governance functions including audit and risk. She currently serves on the Executive Committee of the board of the AdCouncil, and the board of the Blumenthal Center of the Arts. Prior to joining Mastercard, Jess led product development at Affinion Loyalty Group after beginning her career at Capital One for over 5 years. June 2, 2021. He leads the company's large market commercial products including T&E, Purchasing, Fleet and Virtual card solutions as well as Mastercard's Smart Data platform and Track B2B solution. Over the years, Stephanie has been recognized by Forbes in the publications annual Worlds Most Influential CMO list, and in 2020 she was named the worlds most influential female CMO and earned the #2 position overall. Prior to this leadership role, Jess served as the executive vice president of New Digital Infrastructure and Fintech where she led the strategy, design, development and commercialization of Mastercard's blockchain, digital assets, crypto and open banking products. Prior to joining Mastercard in 2012, Carlo was CEO of BancoPosta, the financial services division of Italian postal services provider, Poste Italiane. With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all. "They had to be authentic to Mastercard," Rajamannar says. He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. Stephanie was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards. Prior to assuming this role, he served as president of North America for Mastercard, overseeing the company's operations and customer-facing activities in the United States and Canada. Raj serves on the companys executive leadership team and management committee. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. Venkata Rajamannar Madabhushi Chief Marketing Officer: 302: Before joining Mastercard in 2000, he was an associate in the New York and London offices of Cleary, Gottlieb, Steen & Hamilton. Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Mastercard. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what's ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. There are 9 older and 23 younger executives at Mastercard. This world class work has been developed into case studies at Harvard Business School and Yale School of Management and being taught in top academic institutions around the world. He joined Mastercard in 2016 as Executive Vice President, Mastercard Labs, where he led the teams to create new products and experiences in digital payments, financial inclusion and commercial. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. August 16, 2022. In this second year of the Covid-19 pandemic, chief marketing officers are influencing how companies navigate some of the biggest problems and opportunities facing companies today. Twitter; Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 Andrea joined Mastercard in 2005 as the head of strategy for Europe before assuming the role of division president for Central Europe markets (Italy, Alpine, Greece and Germany). 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