The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible. Premier Inn's use of the marketing mix is consistent, targeted and seamless. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Premierinn. Premier Inn has seen its investment in Hotel Ads deliver substantial, measurable results. In summer 2017 Premier Inn required its digital marketing channels to bolster a leaner above the line campaign. The product was effectively shown throughout the advertising campaign. Using Premier Inn’s own research into the UK’s most favourite pastimes … Profitability. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Defining a proper marketing mix for hotel industry is crucial for the success of hotels marketing efforts. With 60,000 hotel rooms in the UK and plans to expand into new markets across the world, ours is an ambitious and fast-moving business. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid). Anyone not experiencing this will get their money back. Through marketing mix process, the company attempts to develop and introduce better marketing strategies through which the sales for the lodging services can be increased. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Premier-inn. Simultaneous quality checks and adherence are also as important building a strong culture for the organizations. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Premier Inn "The bridesmaid's tale" by Lucky Generals. Along with email newsletters, offers and an excellent website, Premier Inn uses all channels to good effect, with strong brand presence throughout. Articles: 9 Results. However, the second product that I chose, newspaper, was a low involvement purchase since the product was that which is habitually purchased and therefore the decision of choosing it required very little effort. Prices are also charged on a per room basis rather than per person, so pricing is transparent without a hidden total. This can be shown through the Premier Inn LTD profit and loss account where during 2009 in the UK, it posted its highest profit in the last 5 years at £174,753 thousand. Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Their constant evolution of the brand suggests excellent market sensing capabilities and that it will continue to go from strength to strength and provide excellent value to customers. As a consumer, Premier Inn is one of my favourite brands. Premier Inns’ brand promise is to give you ‘a good sleep, night after night after night – consistently do the extra-ordinary’ (Premier Inn Website, 2011). Lenny Henry, the celebrity face of Premier Inn, even gives some video tips on how to have a good night's sleep. 10 (2500 words), Marketing Strategy For Low Income Consumers, The Marketing Communications Strategy & Mix: Sports Company, Developing a Strategy to Enhance Workplace Learning in Workplace at Travelex Foreign Exchange, Info-Point: Marketing of New Touch Screen Information Technology, The Trends in the Steel Industry and How It May Impact Nucor Corporations Strategy, Data Mining and Data Fusion in Direct Marketing. I return time and time again and am rarely disappointed. Premier Inn is a British hotel chain and is the largest hotel and restaurant group in the country. Premier Inn appeals to the family market segment by holding a 'dad of the year' competition and use social media to promote destinations and new hotels. So, what can brands from various sectors learn from Premier Inn's marketing strategy? First of all the name of premier Inn was ‘Travel Inn’ which was established 1987. It promises it's guests a good night's sleep. Rooms are always clean, airy and spacious while the good night guarantee is achieved using black-out curtains, extra pillows and comfortable, high-quality mattresses. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. With an occupancy rate of more than 80% and an operating profit risen by 7.4% in 2017 to £468 million, Premier Inn is one of the most profitable hotels in the UK. Direct marketing is not an exception. MARKETING MIX: THE TAJ BRANDThe brand “Taj Hotels Resorts and Palaces” comprises 58 hotels across India and 17 hotelsglobally. The app in particular enables a customer to find their nearest Premier Inn - 50% of same-day bookings are completed on the app. A collection of the best Premier Inn creative work, such as advertising, marketing campaigns and videos. We have been manufacturing paving stones for over sixty-five years in several locations throughout California. In a fantastic example of diversification the mattresses are actually on sale to customers via a strategic partnership with bed-makers Hypnos. A marketing mix is used to indicate the several marketing variables used by the sales team to target specific guests or target market segments (E.g. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market. This was also so because there were significant differences between the brands that were available at the time in terms of their performance and quality ("Indmedica - CyberLectures - High Involvement Purchase Decisions", n.d., p. 2). It is a Whitbread owned brand. Premier Inn's use of the marketing mix is consistent, targeted and seamless. Consumer Model For a high involvement model we go through the problem recognition stage, where we identify the problem, gather all the information regarding the price, alternatives available and the extent to which they solve the problem, evaluate all the possible alternatives and the finally choose one alternative and purchase the product. Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. It operates hotels in a variety of locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels.. Booking via the phone, website or app is a consistent experience. What marketing strategies does Premierinn use? It is depended on the length of the service. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. Having established itself as a well-known and familiar brand, Premier Inn has widened its marketing approach to focus on more emotionally-led campaigns – recently using director Ben Wheatley for a new series of adverts. Holiday Inn Marketing Mix. If you find papers matching your topic, you may use them only as an example of work. Figure 2 Pricing classification of Hilton Worldwide hotel rooms. Premier Inn understands its customer needs and provides value in its most useful form - confidently promising a great night's sleep. Premier Inn has seen great results and high levels of employee engagement and customer advocacy. The whole organization at Nucor’s revolves around the laid principles and focus on reinforcing to the extent that the organization is known for its culture and quality. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. Successful example of implementation of marketing mix strategy (Premier Inn concept) has been analyzed in our research as an attempt to find out which benefits hospitality organisations might get from focusing their strategies on marketing mix. Strengths of Premier Inn . This report is all about direct marketing which is one of the oldest concepts of marketing. Premier Senior Marketing, LLC operates as a health marketing group. Stakeholders include employees, customers and the communities in which the organization operates. The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. well as a tourist, I have some idea would like to share with you on the below page, to discuss what is the major advantages and disadvantages of a hotel which situated right in the heart of commercial center of Hong Kong as everyone knows – The Holiday Inn Express Causeway Bay Hotel. Force One: Buyer Bargaining Power The negotiating power of purchasers for Premier Oil is fairly moderate but projected to increase due to high demand from emerging nations in Africa and Asia and their energy demands will have to be met. Browse marketing analysis of more brands and companies similar to Premier Inn. This possible outcome serves as a reason that makes the research interesting, important and relevant. Cardiff City Centre. Premier Inn is the UK’s largest hotel brand with over 650 sites throughout the country. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for. Angelus Block Co., Inc. is Southern California's premier source for concrete masonry and paver products. Sales promotions include selected hotels on selected nights from £29 and prices vary depending on time and location. Premier Inn is an award winning hotel chain and has geographical spread to facilitate 75% of the UK population in a radius of five miles. Premier Inn's brand position is based on one simple premise. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The whole service of providing rooms to guests revolves around a good night's sleep. Increasing brand awareness using nicheinfluencers across multiple passion points. Premier Inn advertising, marketing campaigns and videos . The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. In particular, Hotel Ads have proven a powerful tool in reaching new customers _ the ratio of bookings from new customers is 40% higher than paid search ads. This is 100% legal. When I returned to pick up the car a week later, the assistant not only recognised me but remembered to ask about my trip to Florence. The first product that I choose was an automobile. In this method, the company work towards developing brand image, which is one of the most important factors for improving the production activities. The author of the present case study "Premier Inns Marketing Strategy" brings out that Premier Inn is a chain of the inn within the UK with 500 hotels across the country. Whitbread is a large UK hospitality business with major lines of business in coffee shops with Costa Coffee, in hotels with Premier Inn and in restaurants with Beefeater, Table-Table & Brewers Fayre restaurant brands. Another essential element to Premier Inn's brand, I had first hand experience of this when staying at Manchester Airport before my honeymoon in Italy. Crude oil, therefore, is extremely crucial as these emerging nations use a projected 20% of energy supplied from oil. You may not submit downloaded papers as your own, that is cheating. Breakfast and meals are booked separately, allowing for flexibility and transparency in price. All rooms are consistent in colour, furniture and decor and the beds themselves have been specifically tested and selected. premierinn.com Competitive Analysis, Marketing Mix and Traffic - Alexa Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. (Premier Inns Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words, n.d.), (Premier Inns Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 Words). Locations of the hotels is also paramount, with city centre offerings, airport hotels with car parking facilities and motorway locations all appealing to different customer segments, with a portfolio of 670 hotels that is constantly growing to meet new opportunities and demands. Projected 20 % of the marketing mix UK 's largest hotel and restaurant group in the market it made. 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